What We Do
Goodwin Impact Communications specializes in connecting and amplifying the reach of mission-driven nonprofits and small businesses through strategic communications programs, content creation, grant writing, strategic philanthropy and distinctive nonprofit support services.
Strategic Communications
We develop and execute strategic communications plans by integrating key messaging into the use of a thoughtful and deliberate mix of tools and channels that increase awareness, showcase organizational expertise and thought leadership, build partnerships and garner support among our clients’ target audiences and key stakeholders.
Key tactics include:
- Content Creation & Management
- Digital & Owned Media
- Earned Media & Media Relations
- Event Promotion
- Messaging Development
- Thought Leadership, Executive & Subject Matter Expert Positioning
Content Creation
We create compelling content to keep organizations’ current and potential customers, clients, employees, donors, sponsors, partners and other key audiences informed of their initiatives, enhance engagement and provide clear calls-to-action that achieve their unique goals.
Types of content include:
- Digital & Owned Media Content
- Website & Newsletter Copy
- Social Media Posts & Content Calendars
- Email Marketing & Campaigns
- Earned Media Content
- Press Releases & Media Announcements
- Media Pitches
- Paid Media Content & Marketing Collateral
- Media Outlet Ads
- Social Media Ads
- Event Materials
- Thought Leadership Content
- Op-eds, Letters-to-the-Editor, Bylined Articles, Blogs
- Organizational/Executive Award Applications & Recognition Opportunities
- Event Presentations & Speeches
Grant Writing
We offer a comprehensive grant writing service to expand and diversify our nonprofit clients’ funding and revenue sources that help them to further advance their missions.
Key steps include:
- Research private and public grant opportunities
- Write and submit grant applications
- Track how grant funds are used and social impacts achieved
- Write and submit grant reports to grant makers
Strategic Philanthropy & Nonprofit Support
We create and implement effective and strategic philanthropy plans and build partnerships that intentionally align an organization’s business objectives with social purpose and community needs. In addition to comprehensive grant writing, we also provide nonprofits with distinctive support services to increase awareness and extend their positive impact.
Key tactics include:
- Charity/Nonprofit Rating Analysis
- Colorado Gives Day Guidance
- Donor Recognition Strategies
- Grant Writing
- Nonprofit & For-Profit Partnership Building
- Social Impact Storytelling & Reporting