What We Do
Goodwin Impact Communications specializes in connecting and amplifying the reach of mission-driven nonprofits and small businesses through strategic communications and public relations programs, content creation, social impact campaigns and distinctive nonprofit support services.
Strategic Communications & Public Relations
We develop and execute strategic communications and public relations plans by integrating key messaging into the use of a thoughtful and deliberate mix of tools and channels that increase awareness, showcase organizational expertise and thought leadership, build partnerships and garner support among our clients’ target audiences and key stakeholders.
Key tactics include:
- Communications Planning
- Content Creation & Management
- Digital & Owned Media
- Earned Media & Media Relations
- Event Promotion
- Messaging Development
- Thought Leadership, Executive & Subject Matter Expert Positioning
Content Creation
We create compelling content to keep organizations’ current and potential customers, clients, employees, donors, sponsors, partners and other key audiences informed of their initiatives, enhance engagement and provide clear calls-to-action that achieve their unique goals.
Types of content include:
- Digital & Owned Media Content
- Website & Newsletter Copy
- Social Media Posts & Content Calendars
- Email Marketing & Campaigns
- Earned Media Content
- Press Releases & Media Announcements
- Media Pitches
- Paid Media Content & Marketing Collateral
- Media Outlet Ads
- Social Media Ads
- Event Materials
- Thought Leadership Content
- Op-eds, Letters-to-the-Editor, Bylined Articles, Blogs
- Organizational/Executive Award Applications & Recognition Opportunities
- Event Presentations & Speeches
Social Impact & Nonprofit Support
We create and implement effective and strategic social impact campaigns and build partnerships that intentionally align an organization’s business objectives with social purpose and community needs. We provide nonprofits with distinctive support services to strengthen their visibility, engage key audiences, communicate impact, and support growth and sustainability.
Key tactics include:
- Charity/Nonprofit Rating Analysis
- Colorado Gives Day Guidance & Communications Plans
- Donor/Fundraising Communications (Cultivation, Stewardship, Recognition)
- Grant Writing
- Nonprofit & For-Profit Partnership Building
- Social Impact Storytelling & Reporting